UNIT ONE
Intro call (30 minutes)
Reactivation Audit

Your dormant customers still hold revenue. After five working days you know what they are worth.

An audit with a fixed scope, a fixed duration and a clear end. You come away with a euro figure you can use to justify budget internally.

Intro call (30 minutes) →The story
5 days
fixed scope
Budget cap
fixed before you commit
No access
to your systems needed
What you get

Three results that stay with you.

01
Journey inventory
Which automated customer journeys run today and which are missing. Complete, journey by journey.
02
Revenue potential forecast
A euro estimate for each missing journey, conservative and easy to recalculate. Every assumption is visible, and the share you may legally contact is shown separately.
03
Prioritised roadmap
Ranked by value and effort. You know where to start and what it will bring.
How it works

Five working days on a fixed schedule.

No access to your systems. We work with data exports and two conversations.

Day 1
Kick-off
90 minutes. We review your setup, your exports and the question you want answered.
Days 2 to 3
Journey inventory and measurement
We map every existing and every missing journey and measure your customer base.
Days 3 to 4
Euro valuation
Each missing journey gets a conservative range, with its assumptions shown.
Day 5
Results workshop
60 to 90 minutes. You receive the revenue potential forecast and the prioritised roadmap.
How we calculate

The formula is out in the open.

You can follow the calculation and repeat it with your own real numbers.

0
inactive contacts you may legally reach
×
2%
net win-back rate
×
€60
first order value
=
€0
revenue nobody is planning for today

Model assumptions, for illustration. In our experience, former customers who are contacted individually come back at a higher rate than cold contacts. Across the whole segment we calculate conservatively with a low single-digit net percentage. In the audit we use your real numbers.

Sample report · fictional example client “Nordwind Outdoor”

This is what the result looks like.

Journey inventory
Newsletterin place
Abandoned basketbasic
Welcome journeymissing
Inactivity trigger (90 days)missing
Win-back 6 to 12 monthsmissing
Win-back over 12 monthsmissing
Post-purchase journeymissing
Euro potential per missing journey
Annual revenue, conservative
Win-back over 12 months€24k to €61k
Inactivity trigger (90 days)€22k to €54k
Win-back 6 to 12 months€18k to €46k
Post-purchase journey€11k to €32k
Welcome journey€8k to €19k
Total annual revenue potential€83k to €212k

Nordwind Outdoor has 180,000 contacts. 96,000 of them have been inactive for more than 90 days, over half the customer base. 61,000 may legally be contacted. Today no automated win-back journey reaches them. On conservative figures, five missing journeys hold €83,000 to €212,000 in annual revenue potential that appears in no forecast.

What is your customer base worth?

Intro call, 30 minutes. We look at two or three metrics to check whether the audit is worth it for you, and give you an honest yes or no.

Intro call (30 minutes) →

We take on a small number of clients at a time and read every enquiry carefully.