UNIT ONE
DEEN
Intro call (30 minutes)
Lifecycle Office · We run your CRM programme

Your customer base is analysed every night. Anyone who goes inactive automatically gets the right message.

A running engine on the customer data you already have. You see every rule, and your team can change them itself.

Intro call (30 minutes) →Start with the Reactivation Audit
Your setup
runs in your infrastructure
GDPR
DE/EU hosting or on-premises
Ownership
stays with you
How it works

One run every night.

The system analyses your customer base overnight and triggers the right flow in the morning, in the setup you already have.

What gets analysed overnight
Inactivity
How long ago the last purchase was, and at what point a customer starts to drift away.
Purchase patterns
Rhythm, basket and category show what fits next.
Reachability
Which channel is permitted, and where contact stays legally sound.
Overnight
Analyse signals
→
Rules
Assign segment
→
In the morning
Trigger flow

The triggered flows run in your existing email and CRM system. You need neither a new tool nor a data migration.

Open rules

Open rules your team can read and change.

Every threshold and every condition is visible and traceable. Your team can read the rules and change them without us.

Active ruleseditable
IF last purchase more than 90 days ago and reachable by email
THEN trigger the inactivity flow
IF first purchase completed and no welcome flow started yet
THEN trigger the three-step welcome flow
Your data

Your customer data stays in-house.

✓
GDPR-compliant
Processing under applicable data protection law, documented and traceable.
✓
DE/EU hosting or on-premises
The system runs where your data already lives. You choose the location.
✓
No black-box scoring
Every decision follows a rule you can read.
✓
No data migration
Your customer data stays in your infrastructure. Nothing is moved to us.
Ownership and operations

The system belongs to you.

You decide how it is run. Both options are planned for.

We run it

On a monthly retainer. We keep the engine running, adjust the rules and are accountable for the result. Its value stays measurable every month.

Your team takes over

The handover is planned in. Because the rules and the system sit openly in your infrastructure, your team runs the engine itself as soon as you are ready.

What is your customer base worth?

Intro call, 30 minutes. We look at two or three metrics to see whether the build pays off for you, and give you an honest yes or no.

Intro call (30 minutes) →